As the new launch comes I’ll touch more on these subjects ie. luxury, transportation, fashion etc.

via: TheCoolHunter

The Nagare, says Holzhausen, was just the first expression of flow. For the Detroit show in January, the Irivine studio team distilled this idea into a deliberately more feasible and down-to-earth form: the 2010 Ryuga sports car concept. Again, deep etch lines dominate the overall look, and the Senku-inspired shark’s head nose and sidewinder lights remain. But the feel is less extreme, especially inside where the Nagare’s diamond-pattern seat configuration gives way to a more conventional 2+2 layout. “It’s still about motion,” insists Holzhausen, “but in a much more calm and quiet way. Like a Japanese rock garden.”

Meanwhile, the Geneva show will debut an even more grounded expression of the philosophy, this time designed by the company’s studio in Frankfurt, Germany. Something equally exploratory but more believable, promises Franz. “As radical, as avant-garde, as these cars feel now, by the time we get elements and themes into the finished car two years from now, people will be like ‘yeah, we’ve seen this. It’s a Mazda’.”

Personally, I doubt people will be so blasé. While parent company Ford’s European arm continues to talk in a loud voice about its Kinetic Design philosophy and expressing ‘energy in motion’, Holzhausen has found a way of actually translating this into something you and I can touch, and hopefully buy. Interestingly, the US-born designer says that the roots of this can be traced back to Spring 2006 edition of Intersection, the one with the Colani concept on the cover: “I saw that car, the way it was shot from above with those organic, flowing shapes, and said ‘that’s the kind of car we need to build’. All my recent concepts have sprung from that point.” By Euan Sey. Exclusive online extract from Intersection Magazine.