Rap superstar 50 Cent is on the verge of signing a new branding deal with media mogul Rupert Murdoch’s company – worth a cool $300 million.  The In Da Club hitmaker is in final negotiations with Murdoch’s News Corp firm – which owns social networking site MySpace – for a large stake in all aspects of the 50 Cent brand, including music, concerts, books and his label G-Unit Records.  If the agreement goes ahead, G-Unit Records and its roster of artists will move under News Corp’s MySpace Records umbrella.  According to reports, half of the $300 million deal will be in stock, potentially making 50 Cent – real name Curtis Jackson – one of the biggest News Corp shareholders.

However, the deal is not expected to be finalized until next year – allowing the star to fulfill all of his contractual obligations with his current label, Interscope Records. [ link ]